What is Fontella Swiss?
Fontella Swiss is a dream brought to life by Artist/Designer Beka K. Pica in an effort to fulfill her desire to found a multidisciplinary design-centric studio that embodies the true essence of her passion for art, creativity and imagination. The logo was inspired by her adoration of the infallible Swiss font family, a sophisticated combination of modern yet traditional typography that reflects the passion and experience that the founder brings to the profession. The Swiss font family was the first set of fonts she used at her first TV design job and she was hooked on the beautiful font. She viewed the font like a character in a James Bond movie or some comic book heroine that is bold and unforgettable. The Fontella Swiss logo is a homage to the bygone era of trail blazing designers such as Paul Rand, Josef Müller-Brockmann, Leonetto Cappiello & Alphonse Mucha.
About the Artist
Beka K. Pica, Creative Director | Founder
Beka K. Pica is an EMMY® winning multidisciplinary designer who has lived all over the country. Beka has worked for many high visibility brands including Caesars Entertainment, Tropicana, M Resort, Fox, ABC, CBS, CW, NBC Sports and Aristocrat Technologies, a global slot gaming company. This 2 time California Art Scholar recipient blurs the line between innovative design and traditional fine arts. She loves intense bold patterns and interesting color palettes combinations. Beka has surrounded herself with creativity from a very young age. Drawing since she could hold a crayon, designing her own clothes by 9, first solo art show at age 16, Beka constantly finds inspiration in her surroundings. When she is not busy designing or animating she is usually engulfed creating one of her paintings influenced by Andy Warhol, Olivia De Berardinis, Alberto Vargas and Jan Van Eyck.
One of Beka’s favorite quotes is also her perspective on getting to do what she loves for a living. You know when you love what you do, it doesn’t feel like work? That’s truly the sweet spot in life. She brings that passion and positive energy into all her creative work.